How to Use Someone’s Business Idea and Make It Better
By Editor
- Take one part of the idea,brood over it and build on it to get your own distinct idea. Let that piece you ‘borrowed’ inspire you into productivity. Facebook and Whatsapp saw what Skype was doing, brooded over it and now we have both Facebook and Whatsapp video calls which has made the apps so much more entertaining. They didn’t just borrow the idea but built on it and made it work for them.
- Explore other angles. The idea must have sparked up something in you and suddenly you can see bigger or different options. Take a different angle. Ayoola foods, took this option and while exploring other angles came up with the idea of making yam flour for easy preparation of pounded yam.
- Break it down. Try to bring the idea down to tiny bits and pieces like construction blocks (the toy ones of course), and build back, this time from your own creative point of view. Wattpad after seeing how much people love reading and writing all genres of novels, took the idea from e-book reader, broke it down and came up with a platform that enables both reading and writing along with viable prizes to be won overtime.
- Look at the bigger picture. Look beyond the immediate result of the idea because nothing is ever what it seems. When you get the bigger picture, you’ll have a broader perspective and your own creativity will flow. Remember ‘ice-water’, those days when people would pour water in a white nylon bag and sell at N5, someone saw the bigger picture and started packaging in better sachets as ‘pure-water’. Someone else saw an even bigger opportunity and started bottling water hence the table water “bottle water’. Today different brands are coming up with different packaging but still selling the same idea.
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